1. Introduction

This Cookie Policy explains how Estalytics Ltd (trading as Stalytics ) ("we", "us", "our") uses cookies and similar technologies when you visit our website www.stalytics.com and its associated subdomains (collectively, the "Website").

Our use of cookies complies with the UK Privacy and Electronic Communications Regulations (PECR). Optional cookies (such as analytics) are set only with your consent via our cookie banner. You can withdraw or change your consent at any time.

This policy explains what cookies are, how we use them, and how you can control your preferences.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.

3. How We Use Cookies and Your Choices

We classify the cookies we use into two categories: "Strictly Necessary" and "Optional". Your consent is required for all optional cookies.

3.1. Strictly Necessary Cookies

These cookies are essential for the website to function correctly. They enable basic functions like page navigation, security, and processing payments. The website cannot function properly without these cookies, and they do not require your consent.

Payment Processing Cookies (Stripe): When you make a payment, our payment provider Stripe may set cookies to enable secure transactions and prevent fraud.

Legal Basis: Necessary for the performance of our service and to fulfil our contract with you.

3.2. Optional Cookies (Require Your Consent)

These cookies are used for analytics and marketing purposes. They help us understand how our website is performing and make our advertising more relevant. **These cookies will only be set on your device if you provide your explicit consent through our cookie banner.**

Analytics and Performance Cookies

These cookies collect anonymous information about how visitors use our website. This helps us improve how our website works.

Cookie Name	Provider	Purpose	Expiry
`_ga`	Google	Used to distinguish users for statistical purposes.	2 years
`_ga_[property-id]`	Google	Used to persist session state.	2 years
`_gid`	Google	Used to distinguish users for statistical purposes.	24 hours

Legal Basis: Your explicit consent.

Marketing and Advertising Cookies

We use these cookies to track visitors across websites to measure the effectiveness of our advertising campaigns and deliver relevant ads.

Tools: Google Ads & Meta Pixel
Purpose: Conversion tracking and remarketing campaigns.

Legal Basis: Your explicit consent.

4. How to Manage Your Consent

You are in full control of the optional cookies used on our website. Our cookie consent banner gives you the option to “Accept All,” “Reject All,” or manage your preferences by category.

You can change or withdraw your consent at any time by clicking the "Manage Cookie Settings" link, which can be found in the footer of our website.

Please note that blocking strictly necessary cookies through your browser settings may affect the functionality of our website.

5. Updates to This Cookie Policy

We may update this policy if we introduce new cookies or change our practices. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

6. Contact Us

If you have any questions about our use of cookies, please contact us:

Estalytics Ltd (trading as Stalytics)
Email: privacy@stalytics.com
Registered Office: 65 Lansdown Crescent, Bath, United Kingdom, BA2 0JX
Registered in England and Wales
Company No: 16412155
VAT No: 494843934
ICO Registration No: ZB950355